A Fresh ACCENT for Youth Audio
December 9 2025. Bauer Media Audio UK has announced that Tyler West and Chloe Burrows will present the Kiss Breakfast Show from early 2026. The appointment is introduced after working with ACCENT to bring a new dynamic content strategy to one of the most recognisable and iconic radio brands in the UK and around the world.
The official announcement from Bauer Media is available here
@PlayKissUK
@chloeburrows
@tylerwestt
This development marks an exciting moment in a much larger content transformation programme that ACCENT has been leading with the Bauer and Kiss production team. The focus of this programme centres on the broadcast content engine that drives the wider Kiss digital ecosystem. The work has created clarity around the direction the brand needs to take and positions Kiss to progress toward 2026 with a stronger strategy and a clear ambition to grow audience and revenue.
Tyler and Chloe bring genuine chemistry and a clear appetite to create something original for listeners under the age of thirty. Their enthusiasm has made the creative process a pleasure. The partnership reflects the confidence of Bauer Media in placing talent with the ability to influence the next phase of the Kiss story. ACCENT has been privileged to play a role in supporting this evolution and in helping the team deliver an approach that speaks to the future of youth audio.
The appointment also presents a major opportunity for advertising and commercial partners. Kiss now offers new creative territory that other youth focused radio brands do not currently provide. The refreshed approach gives agencies and brands a platform with deeper cultural reach and a more relevant proposition for younger audiences.
The next phase is already underway. The breakfast show announcement represents a significant milestone in the wider transformation of Kiss and signals a period of acceleration rather than completion. Leaders across audio specifically broadcast recognise the intent behind this shift. The future of audio belongs to brands that trailblaze their content craft. The ones that prioritise originality and deliver innovation with precision achieve audience growth that supports stronger revenue opportunities. Success follows when this work reaches an in-class standard and is delivered on a routine basis.
ACCENT will continue to support Bauer Media UK and Kiss as the brand progresses toward its next era. Further developments will follow as the content strategy continues to evolve.
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