In 2025, we partnered with Bauer Media Audio UK to develop and produce new entertainment formats for their iconic radio brand KISS, designed to drive meaningful engagement with Gen Z audiences ahead of a desired 2026 deadline.

From August 2025 through to summer 2026, ACCENT partnered with Bauer Media Audio UK to reimagine how KISS connects with under 30 audiences. This work led to the development and launch of two flagship national shows, including KISS Breakfast with Tyler West and Chloe Burrows, alongside a new drive offering fronted by Nick Bright. Beyond format creation, ACCENT identified and developed a new generation of audio talent, building a sustainable content pipeline designed for long term audience growth.

This strategic reset has strengthened KISS’s position with younger listeners while unlocking new commercial opportunities for Bauer Media. The refreshed output has supported deeper brand partnerships and integrated campaigns with advertisers including Channel 4, KFC, and VOXI, demonstrating how premium audio formats can drive both cultural relevance and commercial performance.

If you’re a media owner, broadcaster, podcast creator, or audio innovator looking to level up your show, relaunch a format, or transform your content pipeline, let’s talk.

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